how to create this

Hue and Saturation Effect, turn down the saturation until there's almost no color left. Then maybe Brightness and Contrast and crank the contrast up.
 
That's the simple way to do it. A more complex method involves multiple instances of the same video and a mask over the top layers to preserve only colors in certain part of the scene.
 
well, if you're shooting mini-DV then you're not going to get the same look as film, there's no way around it. there's no plug-in in After Effects that's going to give you that quality.

but i agree with the hue/saturation method to take out the color. it's fast, it's easy, and gets the job done.
 
Looks to me like they've desaturated the image and painted back the color very subtly underneath. Also, you have to take into consideration the overall lighting and design of the image as well.
 
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