how do you do this "almost" handheld look?

I am a fan of the Fig. Not Steadicam smooth, but definitely better for me than straight hand-held. With my budget, I couldn't afford anything much more, but like Perrone said, "It's a steal for $300."
 
to me it looks like a steadicam that is just thrown off balance a little but the smooth cam idea seems plausible too
 
Looking at the video, it certainly doesn't seem Steadicam to me. Steadicam would be floatier, without the kind of hard stops you're seeing in that video. I also think it's a little unlikely that this is a result of a toned-down Smoothcam-type plugin, though a plugin to destabilize the footage is possible.

My guess though would be a three-axis fluid head, all axes with no (or very minimal) drag, being operated by the camera's top handle, or a bungeecam (the camera being suspended off of a series of bungee cords - thus allowing it to be handheld without having to hold the weight of the camera). The moves are pretty clearly being made on a dolly (the movement from side-to-side is very smooth and repeatable, and appears to be making the same track back and forwards), which could lend itself to either solution.

It's a very unique look, something I haven't really seen before. I suppose it's close to the evolution of the "floaty telephoto" look that seems to be all the rage on commercials.
 
I'd be really surprised if it wasn't shot with cameras that didn't weight at least 20 pounds. It looks way too clean to be film so I'd guess maybe Red with anamorphic lenses which would be a heavy-azz rig indeed.

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Now there is a phrase you don't hear every day! "Too clean to be film". Has it really come to that? But yea, you're right. I was looking up weights for the Arricam LT and it's 11.5 pounds without the glass and film. So even a light config film, or something like a Viper or Si2K would be pretty heavy with the glass.

Easyrig seems about right. Although getting some of that movement with the suspension of the Easyrig would be pretty tricky.
 
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