How do the Gatorade advertisers...
- Thread starter jdplaya
- Start date
Re: How do the Gatorade advertisers...
Re: How do the Gatorade advertisers...
I have a friend who used to work as an animator and art director at a company called Color Systems Technology (CST). CST colorized a lot of old Hollywood films (the horror!) and also did a lot of work coloring commercials. There are a fair number of commercials that are shot in black and white, and then colorized in order to get an exact look. Colorization is done with a proprietary software system, but it's still incredibly labor intensive. The animator colorizes and keyframes the footage--almost frame by frame. The software can extend the colorization for a short number of frames (depending on the image complexity) before the animator has to start another keyframe.
I wouldn't be surprised if CST or a similar company did the work for Gatorade. This type of work can also be done with off the shelf compositing/rotoscoping systems, but in any case it's very labor intensive animation work.
Re: How do the Gatorade advertisers...
I have a friend who used to work as an animator and art director at a company called Color Systems Technology (CST). CST colorized a lot of old Hollywood films (the horror!) and also did a lot of work coloring commercials. There are a fair number of commercials that are shot in black and white, and then colorized in order to get an exact look. Colorization is done with a proprietary software system, but it's still incredibly labor intensive. The animator colorizes and keyframes the footage--almost frame by frame. The software can extend the colorization for a short number of frames (depending on the image complexity) before the animator has to start another keyframe.
I wouldn't be surprised if CST or a similar company did the work for Gatorade. This type of work can also be done with off the shelf compositing/rotoscoping systems, but in any case it's very labor intensive animation work.
Taylor Moore
Veteran
Re: How do the Gatorade advertisers...
Re: How do the Gatorade advertisers...
In terms of the gatorade spot. It is called selective color correction where by the specific color is isolated and all other turned B&W.
The old school way is to rotoscope the elements that you want to remain color and composite it with a B&W copy of the shot.
Re: How do the Gatorade advertisers...
In terms of the gatorade spot. It is called selective color correction where by the specific color is isolated and all other turned B&W.
The old school way is to rotoscope the elements that you want to remain color and composite it with a B&W copy of the shot.
Re: How do the Gatorade advertisers...
Re: How do the Gatorade advertisers...
[quote author=Taylor_Moore link=board=news;num=1086243449;start=0#3 date=06/03/04 at 12:40:58]In terms of the gatorade spot. It is called selective color correction where by the specific color is isolated and all other turned B&W.
The old school way is to rotoscope the elements that you want to remain color and composite it with a B&W copy of the shot.
[/quote]
can I do this is in AE by chromakeying the color I want then duping the footage and then desaturating the dup? seems like it wouldn't work because water is translucent... any ideas?
Re: How do the Gatorade advertisers...
[quote author=Taylor_Moore link=board=news;num=1086243449;start=0#3 date=06/03/04 at 12:40:58]In terms of the gatorade spot. It is called selective color correction where by the specific color is isolated and all other turned B&W.
The old school way is to rotoscope the elements that you want to remain color and composite it with a B&W copy of the shot.
[/quote]
can I do this is in AE by chromakeying the color I want then duping the footage and then desaturating the dup? seems like it wouldn't work because water is translucent... any ideas?
Mike_Donis
Veteran
Re: How do the Gatorade advertisers...
Re: How do the Gatorade advertisers...
If you can pull a matte of the water, then you can over-saturate the coloured layer to get it to look as you want it...the difficulty would be selecting the layer itself, in the first place. I'd say you'd need to frame by frame it in photoshop at some point along the way to get it to look perfect...
Re: How do the Gatorade advertisers...
If you can pull a matte of the water, then you can over-saturate the coloured layer to get it to look as you want it...the difficulty would be selecting the layer itself, in the first place. I'd say you'd need to frame by frame it in photoshop at some point along the way to get it to look perfect...
Taylor Moore
Veteran
Re: How do the Gatorade advertisers...
Re: How do the Gatorade advertisers...
Re: How do the Gatorade advertisers...
frame by frame...by bloody frame