How color grade like in this video ?!?

Well, first - start with a very good source. 5DIII RAW is no laughing matter - it provides a lot of latitude for post grading.
This looks like one of the many new "Film Stock" LUTS that are available in software packages like Red Giant, Film Convert Pro, and Tiffen Dfx.
Look through the older Kodak formulations in these plug-ins and I'd bet you'd find one of them that will start you off very close to this look, then you just have to identify what still looks different and adjust accordingly.
I've looked through the "film stock" presets in all 3 of these - and I think they are all fairly similar.
 
Add a lot of blue to your shadows, lift the brightness of your shadows. Then maybe a little magenta and yellow added to your highlights. Voila!
 
j1clark@ucsd.edu said:
Well, why would someone want this flat look... reminds me of my cataract vision before getting lens replacements...
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I've never understood the attraction of the flat "outdated film" look. Lots of detail and the hilights hold up well, but the darkest blacks are now mid-greys.

For me this type of look is almost as bad as the over-done "film-leak" transition. Ugh.
 
You could spend a bunch of money on plug-ins, or just follow Grug's advice, Add a lot of blue to your shadows, lift the brightness of your shadows. Then maybe a little magenta and yellow added to your highlights. This is easily done using the built-in curves tool in Premiere or After Effects. Most other NLEs have similar tools.
 
TheDingo said:
I've never understood the attraction of the flat "outdated film" look. Lots of detail and the hilights hold up well, but the darkest blacks are now mid-greys.

For me this type of look is almost as bad as the over-done "film-leak" transition. Ugh.
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This
 
I don't really get why people have the need to express that they don't like a look someone else likes. Does that add anything toward answering the question?
 
This look low contrast look has been popular in TVC's and MV's for some time. I would never use it for anything else TBH. FWIW, there are more current looks that are appearing in this area that are more appealing IMO.

All that said however, the correct way to achieve it is via soft clip in davinci resolve or similar grading software. When shooting log / RAW, you basically correct it as you should, grade to taste and then add soft clip in the lows (shadows).
 
Ville Leskinen said:
I still think this look is better then the "filmic" crush your blacks. Atleast there's detail in the shadows in this style.
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Since when is shadow detail a key requisite for a filmic look?

This washed-out look has nothing to do with film. Milky blacks, have nothing to do with film... Even films where they maintain a rather low contrast, you'll find that the blacks are kept pretty low.
 
legrevedotcom said:
Since when is shadow detail a key requisite for a filmic look?

This washed-out look has nothing to do with film. Milky blacks, have nothing to do with film... Even films where they maintain a rather low contrast, you'll find that the blacks are kept pretty low.
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Oh, I didn't mean this ones "filmic" either. I was just commenting that I like this look better then the look that most people few years ago were calling filmic (which was the crush your blacks nonsense).
 
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