How can I get this look?

[ZanucK]

Hey everyone,

I was looking to see if anyone could help me figure out what the filmmakers do to have this specific look to the commercial?

http://www.hungryman.com/#reel/35/3

Was it a filter? and what kind of filter? I'm looking to shoot with the 7D. How can I have this look?

Best,

Zan

 

[KKeller]

can you specify? that web site just plays continuous videos with a variety of styles

 

[ZanucK]

Hey, thanks for the reply. It's the first spot - the one about drug awareness.

 

[Galleddrim]

Desaturate something like 30% or so, bring your black levels up, the white levels down, and throw the midtones and highlights toward yellow.

 

[Richard Crowley]

Desaturate something like 30% or so, bring your black levels up, the white levels down, and throw the midtones and highlights toward yellow.

And shoot under overcast skies for very even lighting and to avoid any hard shadows.

 

[jambredz]

u can try the "superflat" setting i see around here...and tweek it as the above posters mentioned.

 

[Richard J. Johnson]

u can try the "superflat" setting i see around here...and tweek it as the above posters mentioned.

That is what it looks like to me. Probably some CC combined with that.

 

[KKeller]

have you cast dress in muted colors, have very flat makeup as well

 

[cmb_1455]

Ugh. I hate anti-drug ads.

But yeah, what everyone else said: shoot overcast, desaturate in color correction and play with the tweaks. I think you'll be able to achieve this look very easily.

 

[ZanucK]

Thanks everyone, I'm going to run some tests.

Cheers!

EDIT: test, http://vimeo.com/9364372

 

[ZanucK]

Hey again, Here's my rough test

http://vimeo.com/9364372

feedback is welcomed

 

[Abu Reno]

That looks pretty good. Now all you need to do shift the color some what yellowish and you're in!

 

[ZanucK]

I already turned it yellowish :/

 

[j1clark@ucsd.edu]

Thanks everyone, I'm going to run some tests.

Cheers!

EDIT: test, http://vimeo.com/9364372

Needs more desaturation.

The light, in the original, or where the actors did 'close ups' also had less contrast, as if they were in the 'shade' with a big northern exposure.

In your clip, the girl still is pretty contrasty, especially in the last couple of 'in the trees' clips.

Also, the original, has a bit more yellow cast than yours.

 

[nickmicros]

Try to shoot slightly less contrast. Your frame has too much pure black shadows. Try to keep some detail there. If you are shooting an interior use a fog or smoke machine to help round it out. If you are in an exterior, try to shoot at dusk or dawn to avoid the sun as a high key. Or shoot in shade off the side a large building.

What are you color correcting with? If FCP, super impose in the timeline and set your top layer transparency mode to screen. The rock out the Levels filter set to blue and play with the output value as well and CC3 way on both layers of video.

In post do what galladrim said but you need your blacks to consist of slight cyan. While avoiding any modification to skin tones. Ultimately washing out your whites towards warms and blacks towards cyans. With a high contrast look, that is rounded and almost milky and a color contrast within the frame.

P.S
Looks like you have noise because your bringing the blacks up too much. Fighting for the look against the way you shot it.

I am working on the same look right now with a 5d.