How can I get this look?

ZanucK

Active member
Hey everyone,

I was looking to see if anyone could help me figure out what the filmmakers do to have this specific look to the commercial?

http://www.hungryman.com/#reel/35/3

Was it a filter? and what kind of filter? I'm looking to shoot with the 7D. How can I have this look?

Best,

Zan
 
Desaturate something like 30% or so, bring your black levels up, the white levels down, and throw the midtones and highlights toward yellow.
 
Ugh. I hate anti-drug ads.

But yeah, what everyone else said: shoot overcast, desaturate in color correction and play with the tweaks. I think you'll be able to achieve this look very easily.
 
That looks pretty good. Now all you need to do shift the color some what yellowish and you're in!
 
Thanks everyone, I'm going to run some tests.

Cheers!

EDIT: test, http://vimeo.com/9364372


Needs more desaturation.

The light, in the original, or where the actors did 'close ups' also had less contrast, as if they were in the 'shade' with a big northern exposure.

In your clip, the girl still is pretty contrasty, especially in the last couple of 'in the trees' clips.

Also, the original, has a bit more yellow cast than yours.
 
Try to shoot slightly less contrast. Your frame has too much pure black shadows. Try to keep some detail there. If you are shooting an interior use a fog or smoke machine to help round it out. If you are in an exterior, try to shoot at dusk or dawn to avoid the sun as a high key. Or shoot in shade off the side a large building.

What are you color correcting with? If FCP, super impose in the timeline and set your top layer transparency mode to screen. The rock out the Levels filter set to blue and play with the output value as well and CC3 way on both layers of video.

In post do what galladrim said but you need your blacks to consist of slight cyan. While avoiding any modification to skin tones. Ultimately washing out your whites towards warms and blacks towards cyans. With a high contrast look, that is rounded and almost milky and a color contrast within the frame.

P.S
Looks like you have noise because your bringing the blacks up too much. Fighting for the look against the way you shot it.

I am working on the same look right now with a 5d.
 
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