help me ... i dont know how to price quote for a video

6

6thirteen

Member
hello, my names andy, i mostly direct very low budget music videos... but i was asked by a paralegal firm that owns 4 business through out ontario (canada) about doing 3-5 3 minute videos for them to host on there website... they asked for a quote, its a basic instructional corperate video... with 3 point lighting with b roll footage
but my biggest concern is pricing, i dont know how to do it propper as i have never done it before and normally work with micro budgets ... i dont want to scare them off with a crazy price but could really use your guys advice
thanks... any help is greatly appreciated
 
The most common mistake that people in your position make is to sell yourself short. Figure out how much it costs you to stay in business each year (constantly reinvesting in new equipment, constantly promoting yourself), and how much you need to profit to keep working (don't forget about your retirement and taxes), and divide by the number of paid production days you conservatively anticipate for the year. This number will likely be higher than you expect. Then multiply x the number of production days in the project. This is your minimum profit margin, then add expenses plus contingency. In my experience you will be happiest in the long run if you don't think too much about what the client will want to pay.
 
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