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HBOGo is for people who have cable. It allows them to
watch HBO 'on the go' on their phones or tablets when
they are not at home. You have to verify you are paying for
cable before you can use it. HBONow is for the 'cord cutters'
(of which I am a member) who have stopped paying for
cable TV and moved to online streaming video.
I just watched the first episode of Game of Thrones
on HBONow using their promotional free period.
Works just great. May have to subscribe for a couple months
until Game of Thrones season is over.
This class of delivery is called "Over The Top", and includes Netflix, Hulu, and others. I at the moment only subscribe to Netflix... well... actually the Daughter does and she created a personality for me... the one 'pay back' being a parent... never mind the 10s of thousands the parents have doled out... we get Netflix as pay back...
I also read that Turner may be creating a non-cable affiliated OTT service for some or perhaps all of the library that entity has.
Oh, yeah, and my obligatory mention... I've not watched Broadcast TV since CBS canceled the Smothers Brothers Comedy Hour... had cable for about 6 months(1983 or so), only watched HBO/Cinemax/Showtime, and fortunately Video Rental services began to crop up, and canceled the cable...
Turner has already made its channels (TNT and TBS) available as part of
Sling TV....another OTT offering which includes such channels as ESPN, ESPN2,
HGTV, A&E, Disney Channel, Food Network, Cartoon Network, History Channel,
and many others. It's been out for probably at least a year.