When the London stock exchange went digital, they put in a traditional trading floor because they believed everyone would want them to keep tradition alive. Within two weeks, all of the traders had left the floor because they could be more productive in their offices and didn't need to be physically at the exchange.
I saw this camera over at Warner Bros. a little over a month ago. Its big just like a film camera, which is retarted. They could have all that resoultion in a smaller camera I'm sure. But it did spit out a nice image. Ran some tests on film with Genesis vs film camera. Now all they need to do is replace that SR recorder with some P2 cards and there you go. I'm sure the P2 cards would be cheaper than that SR recorder. That HD tape stuff is expensive as all hell.
"The systematic application of knowledge about the pyschological, physical, and social attributes of human beings in the design and use of all things which affect a person's working conditions: equipment and machinery, the work environment and layout, the job itself, training and the organization of work:"
Are you saying that sticking with the same design they've always had is the best ergonomic?
There were strict mechanical reasons for film transport etc. that the old design was the way it was. Modern design and materials don't mean that mass means sacrificing strength. Why are materials like carbon fibre being used in tripods, boom poles and elsewhere. Light doesn't mean weak.
Making it look like a traditional Panavision camera is more about fear of rocking the boat than anything associated with pure design and engineering. Its a conservative business decision. They decided that if it didn't look like what people have come to expect a Panavision camera to look like, no one would use it.
So, the door is open for someone else to step through instead. This is the way that many companies have gone. Once they get big and succesful, they react to the number one thing that motivates people, "fear of loss".
I'm sure its a wonderful camera and I sure wouldn't turn away an opportunity to take one out for a "drive". I am just disappointed that they really didn't take the opportunity to really push the envelope the way I would expect a company of Panavision's stature to do.