...I've already been through this when digital retouching changed the way professional photography was shot.
Pro photographic day-rates of $1,500+ dropped down to $300+ when clients got used to saying "We'll fix it on the computer", which meant that you no longer had to be a very good photographer to produce a professional photograph. Once things could be fixed on computer, the number of photographers quoting on the job went from 2-3 to 10+, which is why day-rates took a huge dive.
But professional video is quite a bit harder to commodify than professional photography because you have way more details to take are of ( pre-production + production + post-production ), which generally requires a larger talent pool to produce a top quality product. ( or you have to wear a dozen different "hats" to get the job done )
...And hiring a professional means that they will ALWAYS produce a professional result no matter what the circumstances. With amateurs the results are often hit-or-miss, which is fine when things don't matter, but terrifying when you need a 100 percent guarantee of success. ( there are no re-shoots for live events )
Pro photographic day-rates of $1,500+ dropped down to $300+ when clients got used to saying "We'll fix it on the computer", which meant that you no longer had to be a very good photographer to produce a professional photograph. Once things could be fixed on computer, the number of photographers quoting on the job went from 2-3 to 10+, which is why day-rates took a huge dive.
But professional video is quite a bit harder to commodify than professional photography because you have way more details to take are of ( pre-production + production + post-production ), which generally requires a larger talent pool to produce a top quality product. ( or you have to wear a dozen different "hats" to get the job done )
...And hiring a professional means that they will ALWAYS produce a professional result no matter what the circumstances. With amateurs the results are often hit-or-miss, which is fine when things don't matter, but terrifying when you need a 100 percent guarantee of success. ( there are no re-shoots for live events )