From the studio that brought you *insert movie*

Jon Starr

Jon Starr

Veteran
I gotta say this marketing gimmick is kinda low, don't you think? I mean I get what they're trying to do, they're trying to say "if you liked this film you'll like the film we're advertising." But it just seems silly, no?

Look at the trailer of the Town. It says "from the studio that brought you the departed." Sooo... warner bros? The same studio that brought you a billion other crappy and good films? Why not say "the same studio that brought you speed racer"? "the same studio that brought you bettle juice"?

If this was at a period during the studio years, where they had the same teams, same directors, same actors/actresses stick with one studio... then yeah, I'd understand it. But that's not how it works, unless you're a studio like Pixar.

Are we really trying to feed off of the ignorance of others? Are people really that gullible?
 
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Well they include they're name and logo as well. At the beginning of the trailer and film (even at the end).

I don't think it's the same thing we're talking about here.
 
So the studio that brought us The Departed also brought us The Departed.

This is probably an okay trick. Next time, say your movie's called "Water of Passion", you can make the trailer say "from the writing/directing superteam that brought you "Water of Passion", comes a brand new film that will blow your mind... Go see "Water of Passion", opens Friday"
 
I kinda hate the "from visionary director" tag. Is the "visionary" part necessary? And what's the deal with airplane food?
 
Its just marketing. Most no-name writer/director/producers put their name and the name of their made up production company at the start of their trailers and teasers. Nobody knows them, so what's the point?

It's marketing / brand recognition
 
I love it when they announce a no-name director over the end slate, like anyone cares. I remember the "So I Married an Axe Murderer" trailer ended with "Directed by Tom Schlammy!"...Yeah, that's gonna get me in the theater.
 
People tend to gravitate toward the familiar - witness the endless re-makes and re-utilizations (pardon me; leveragings) of recognizable properties that are not even intrinsically film-related (like, say, Battleship) in order to capitalize upon q-factor and name-recognition. It's about the extraction of maximum dollars and all's far in marketing and promotion.
 
And what's up with that "In A World..." beginning? Kind of a broad brush to be painting a picture of 2 star-crossed lovers from a small west Texas town eh?
 
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