For people who make commercials

[snowblindfilm]

In the nutshell, there are new standards for commercials loudness.
http://bobbyowsinski.blogspot.com/2014/03/meet-new-loudness-measurement-standard.html

 

[Mattoid]

Thanks for the link. I've wondered if there was a way to quantify perceptual loudness for years. As far as the new standards, is it for USA? The article doesn't specify. I'm guessing yes for that very reason.

 

[snowblindfilm]

I think US, but most likely Canada will adopt it as well.

 

[Surf it Mike]

Australia has been doing it since last year PITA !

 

[IanTheM]

This was one of the reasons I stopped watching AMC, and a lot of channels in general. There's nothing worse than having a show only be half as loud as the commercials it's being interrupted by.

 

[David W. Jones]

This went into effect last year.

Now the fun begins with trying to explain to a client why their commercial isn't as loud as the other non-compliant commercials airing on channel X.

 

[snowblindfilm]

This went into effect last year.

Now the fun begins with trying to explain to a client why their commercial isn't as loud as the other non-compliant commercials airing on channel X.

No, the legislature was passed last year, but it went into effect now, so the industry had time to adjust to the new regulations. Now the enforcement will be able to start handing out fines for non-compliance.

 

[David W. Jones]

http://www.fcc.gov/encyclopedia/loud-commercials

I have been using VSonics VMeters, and Waves WLM for some time now to keep things in compliance, but will probably update my monitoring software very soon.