Filming Logo's - do you need permission?

R

richmondfloyd

Active member
Hi,

Shot a video for a corporate client Inc a board in their lobby showing all of their customers logo's.

Can I Inc it in the final video without seeking each companies permission who's logo appears?

They are all big brands btw, like JCB.

Thanks

Olly Lawer
 
Its sort of a grey area. I tend to think that if I'm not offending the company, its ok. Don't cite me on this. Thats just my rule. If its not part of "real life" or satire, its usually an area of concern. A Coke logo on a refrigerator in a store or something that a character walks by is usually ok I would say.

But thats just me.
 
Joe Calabrese said:
Its sort of a grey area. I tend to think that if I'm not offending the company, its ok. Don't cite me on this. Thats just my rule. If its not part of "real life" or satire, its usually an area of concern. A Coke logo on a refrigerator in a store or something that a character walks by is usually ok I would say.

But thats just me.
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Hi,

Thanks for this. The video is essentially a showcase for the companies products. They manufacture steering pumps and hydraulics. There is one place in the video where I show a clip of all their clients logo's on a board they have in reception.

Would this classify as OK? The only thing I could think that could go wrong is that company doesn't want to be affiliated with that company.
 
richmondfloyd said:
Hi,

Thanks for this. The video is essentially a showcase for the companies products. They manufacture steering pumps and hydraulics. There is one place in the video where I show a clip of all their clients logo's on a board they have in reception.

Would this classify as OK? The only thing I could think that could go wrong is that company doesn't want to be affiliated with that company.
Click to expand...

The only one who can tell you if it's okay to show a certain company's logo in your client's video is the specific company that owns the specific logo in question. Any one of them could sue you or none of them might care. You pays your money and takes your chances.
 
In reality it is the company that hired you to do the video that is libel. They hung the sign in their building, hired you to shoot it and then approved it. Your liability begins and ends with your client.

It does no good to shoot the messenger.

PERIOD.
 
Thanks for that!

I will raise it with him. It only forms a 3 second clip out of a full 4 minute production and have replaced it with something suitable so he can simply pick that edit if he choses.

Good to know for the future.

In terms of the "©", "™" and "®" symbols, I realise they mean you cannot copy them in any way and use them for your own purposes, but I didn't realise this extended to filming them!

Next your be telling me I need to get written permission from all the people I film, lol! The world of bureaucracy eh :)
 
phudsontx said:
In reality it is the company that hired you to do the video that is libel.
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I think you probably meant to say "liable". (The word "libel" is entirely unrelated and has a totally different meaning. Although, depending on what's on the video, maybe the company might end up being sued for libel...)
 
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