Eminem is just a crazy freak accident who luckly knew how to turn what he was good at an make money from it. And after reaping all the money from his own albulms he then goes and signs 50cent to his label. Anyway, this video is very theatrical and shot in the same film stock as the old B rated horror movies from the 70's. Okay, maybe not the exact stock, but that's the looking their aiming for. There's alot of fine detail put in here with crushed blacks, low saturation, grainy film look, high contrast lighting and lyrically composed framing. Why can't feature films be shot like this? It was original, and I guess when your that big of an artist then you don't have to be like everyone else.
http://www.youtube.com/watch?v=TMrBcVx33Ek&feature=channel
http://www.youtube.com/watch?v=TMrBcVx33Ek&feature=channel