grinner
Carbonite Member
So whats a brother to do with a sour economy and fewer bookings?
Many would counter by lowering hourly rates to get that volume back. I'd be lieing if I said I have not done this because in the past, I have.
I thought long and hard about it this time too but then thought about what a price change of any kind does... which is promote.
Then I thought about my needs and realized, man that's going the wrong way so with little to lose, I did the opposite and RAISED my rates!
Go figure. It promoted, created intrigue and I am booked again... and at a better rate.
Lesson here is don't panic, don't undersale yourself and do not take backwards steps.
Many would counter by lowering hourly rates to get that volume back. I'd be lieing if I said I have not done this because in the past, I have.
I thought long and hard about it this time too but then thought about what a price change of any kind does... which is promote.
Then I thought about my needs and realized, man that's going the wrong way so with little to lose, I did the opposite and RAISED my rates!
Go figure. It promoted, created intrigue and I am booked again... and at a better rate.
Lesson here is don't panic, don't undersale yourself and do not take backwards steps.
