Drove My Chevrolet to the Levee
- Thread starter Jordan_S
- Start date
Colonel Panic
Well-known member
Has the whole world gone insane?
Jay Rodriguez
Coffee Member
What an idiot.... "Chevy" IS a brand name. Chevrolete=Chevy, Apple=Mac=Macintosh, Coke=Coca Cola, Windows=P.O.S. lol
How in tarnation do you get a Mac vs. PC debate out of a story about Chevrolet? Seriously?
Jay Rodriguez
Coffee Member
LOL..... As I was typing on my windows (work) machine it froze up again. It just provoked some more frustration once again
God you cant buy that kind of brand identity... To drop chevy is to drop wht EVERY company is the world wants! a instantly recognizable brand identity!
GM FAIL!!!!!!
GM FAIL!!!!!!
Barry_Green
Moderator
You mean ChevROLETs.
I don't hold with none of that Frenchy talk.
*edit* of course the fact that their focus appears to be on what the product is *called* rather than its actual virtues as a product, kind of suggests that GM has not learned much of anything from the last fifteen or twenty years.
*edit* of course the fact that their focus appears to be on what the product is *called* rather than its actual virtues as a product, kind of suggests that GM has not learned much of anything from the last fifteen or twenty years.
Mike Harvey
Veteran
I love how the memo talks about the consistency of Coke, but fails to mention Coke is shorthand for Coca-Cola.
Seriously, anyone who doesn't know Chevy = Chevrolet probably isn't inclined or in a position to buy one anyways.
Seriously, anyone who doesn't know Chevy = Chevrolet probably isn't inclined or in a position to buy one anyways.
Colonel Panic
Well-known member
One more reason to buy a BMW.
Let's see what kind of flame war that kicks up.
Let's see what kind of flame war that kicks up.
Brandon Rice
Distributed Producer
wow... this makes no sense...
Rick Meyer
Veteran
Excellent use of the oft-neglected word, tarnation. It's making a come back.
As for this boneheaded move by GM, is it any wonder why they struggle? When the big whigs who are supposed to be the smartest guys in the room send out ridiculously pointless memos like this, not to mention their use of the nauseatingly cliche' corporate America term "moving forward"...
And to think, I was diggin' on their re-imagined Chevy Camaro. I can't see driving a Chevrolet Camaro. It's got no ring to it!
Jay Rodriguez
Coffee Member
LOL Boss Hog
Dick Campbell
Veteran
So, will Chevy Chase, and Chevy Chase, MD have to change their names?
Seriously. It's not like people are calling all cars "Chevys", or that the restaurant chain has diluted the brand. Try telling Dodge and Plymouth fanatics not to refer to their rides as "Mopar" cars.
Chevrolet is going to get more mileage out of this drummed-up debate than you'll likely get out of one of their cars before the first service issue springs up. And that has been their real brand-identity issue for a long, long, long time.
Chevrolet is going to get more mileage out of this drummed-up debate than you'll likely get out of one of their cars before the first service issue springs up. And that has been their real brand-identity issue for a long, long, long time.