DIY Distribution: Indie Films and the Internet

Ultimately we need our own indie online distribution companies.

The problem with the present online distribution models is that only the distributors remain in business; the filmmakers fall by the wayside.

The majors will ultimately take over this market as well, the way they took over the AFM and the foreign market. Now they're dumping it because the foreign market cannot generate the revenues that it used to -- and partly because of online content delivery has been taken over by web distributors and partly as a result of escalating costs of production of studio pictures.
 
Getting movies into the hands of viewers by DBD, streaming, on-demand, are all available - the technology exists. The bigger issue is getting buyers/renters to know your film exists and why they should choose that over any other film they might watch - or game they might play, etc. As disposable income and time is becomes more scarce - people will become more selective. Distributors are marketers - and it takes money to do that beyond the production costs. Not that it can't be done by independents - just need money and be very clever. What works for one film, may not work for another. Everyone can talk about the online marketing success of "The Blair Witch Project" but it has never been repeated. "Snakes on a Plane" got close as far as the fanboy community online, but it never turned into boxoffice as expected. Sometimes the stars align in time - but difficult to replicate.

Michael
 
I'm on Customflix. Go there and do a search. I haven't tried many of the others.

-Nate
 
You must log in or register to reply here.
Back
Top