Dissect setup in this scene

It looks slightly overcast judging from the lack of hard shadows being cast to the right side of everything in that photo.

I guess by eliminating light from the right side of the talent, it would thereby create a more contrast look, perhaps bringing it back to a more sunny/daylight look instead of dull and flat.
 
Could be negative fillas others suggest and could be doubling as a wind block for the audio guy
 
is negative fill really going to be that useful in such an open space? i mean if it was blocking out light from the water sure, but... it's what, blocking reflections from a hill a hundred feet away?
 
is negative fill really going to be that useful in such an open space? i mean if it was blocking out light from the water sure, but... it's what, blocking reflections from a hill a hundred feet away?
It does look poorly set up (although I can't say for sure since I obviously wasn't there), but the idea is to block light from the sky. This is the easiest way to get more contrast / harsher light when it's overcast. An overcast sky is one giant source that comes from all directions above the horizon, sometimes that's not desired.
 
is negative fill really going to be that useful in such an open space? i mean if it was blocking out light from the water sure, but... it's what, blocking reflections from a hill a hundred feet away?

When you got very flat light, such as that during overcast, it means you have light coming from all directions (sort of). By placing a negative fill close to the subject you are effectively reducing the light from that direction, even if it's just by a little. This, as Moseph mentioned helps to create a less flat look.
 
I guess this could easily amount to 1 or more stops of light difference. Take your light meter and meter it towards and away from light source (or overcast) and I guess that's the idea. It all makes very good sense indeed.
 
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