Corporate Video Planning

[Heartfelt]

I am shooting a video describe a product/service in great detail. In essence, I start with talking head shots and then go on location at a branch, interviewing people involved in the process and finally, summing things up with talking head, again.

I am settting up appointments with the interviewees to talk about content and plan the discussions. In addition, it feels like I should be doing more with planning.

One thought was using a countdown list or schedule that goes from planning to editing.

Is this a common thing for you more experienced people? What does it look like, if so?

 

[StuOS]

This question is a bit old, now, and I'm sorry I didn't see it sooner. I have done corporate video for 'lo these many decades, now, and I'm not entirely sure what it is that you're asking. Every video is different. It sounds like this one might be an interview-only script covered by b-roll on occasion? I can't really tell, and you've probably done it already.

Anyway, in general terms, people in corporations tend to be control freaks, especially on what are, essentially, artistic processes. One of the few ways they have to keep control of something like this is a timeline of events, or schedule if you like, with times for drafting, review of drafting, next drafts, review of them, shooting, editing, review of editing, next edit, etc. until you get to having the project delivered. If they have that, they can check the schedule and feel comfortable that they won't be chewed out for not having something done on time (and in large corporations, having something done on time is MUCH more important than having it actually be good ... or having it actually work ... in my experience).

If you want to work for them again, then your best bet is to make them comfortable. And that usually means providing them a means to feel as in control as possible. Schedules help with that.

 

[Heartfelt]

Hi StuOS,
Thanks for the reply. I am actually on, reading articles and such.

I have done some event planning (banquets & such) and am new at corporate production. From past experience, I guessed that as big a deal as corporate or company productions can be, there must be some methods or ideas for organization.

I went ahead and used a familiar format of a countdown planner and seems to be enough. Being new in professional video, I hope to learn from experienced people as to not re-create the wheel, so to speak, when trying something.

This seems to fall into the class of "everyone has their own thing", thus the lack of response and that's ok.

Thanks for taking the time to reply. I greatly appreciate it
Rob