corporate video, background music for talking heads?

Boy

Boy

Active member
not quite "filmaking", but you guys are knowledgeable on most topics, so here goes:

this post is regarding how i should handle the editing of an informational style video. the video is for promotion of a student conference; outlining the activities in store for the future event. the final program is about 6 minutes of talking heads (with some cut aways). all solo speakers were mic'd w/ wireless lav's, and it was a two camera shoot (one shot wide, one tight). anyway, each speaker (at a unique location) briefly discusses a given aspect of said conference, and then it switches to the next "section"/speaker.

what i am asking you guys is how would you handle the audio tracks, i.e. music? would you try and find a stock track to play softly in the background or just leave it as it? it sounds pretty boring with just the dialogue by itself. another option i was thinking was just get a single "stinger" and play that at the beginning of each section over a title? that may get repetitive though. i thought that i'd see what you guys would do, before i spend money on purchasing stock music.
thanks
 
i think a soft background track would be the best way to go. It would kind of tie all the separate speakers together and make it flow smoothly
 
Not what you're asking about, but is there any chance of getting any B roll that shows some of the stuff that they're describing? Locations, people shots, anything? This may also help it not be so boring.
 
sane good work. i would love to see some of your behind the scene takes. also any tips on your light work? Referring to the spot light through out your video, the one at an angle. how did you achieve that? nice work.
 
Boy said:
not quite "filmaking", but you guys are knowledgeable on most topics, so here goes:

this post is regarding how i should handle the editing of an informational style video. the video is for promotion of a student conference; outlining the activities in store for the future event. <clip>
Click to expand...

Hi Boy,

Initially I was planning to go on and on regarding channel modalities associated with instructional design and the importance of cueing appropriate music to reinforce visual and auditory messages...

But upon re-reading your thoughtfully described objective, I'm sure you'll do well to generate a "buzz" with some upbeat music. Of course, the music should epitomize the client's brand (hopefully exciting, motivational, enlightening and entertaining).

Bottom line - ensure whatever music you propose and select, does in fact support the greater brand for the big picture (future events, etc). Ostensibly, you're real objective is to help sell attendance for a greater purpose (more programs, school attendance, etc), not simply the short trailer/teaser.

One final thought - while we could offer you a wide range of royalty free companies and thousands of possible music scores, I recommend you do a bit of investigation for "best in class" practices by others (prior school media development, media by other schools, etc). I suggest you also consider performing a cursory demographic breakdown of the target audience (develop a handful of illustrative personas) so your music score is well focused. Obviously, you'll want to use different music depending on the target audience: academic, art, engineering, legal, etc.

Good luck, Michael
 
thanks everyone for the feedback,
i have checked other schools' videos from previous years and quite frankly they're pretty "home brewed" if you know what i mean. i've scoured some sites and think that i have found a suitable track. thanks again for the comments
and sane, great work, i like how you used portrait style shots during some of the dialogue to introduce people
 
Thanks for taking time to look at that stuff guys.

The spot effect is an arri 650 shining through 2 cutters with a "v" shaped slot between them coming from high up. The key is a photoflex medium dome with 1k starlight and 40 degree egg crate. The backlight is an arri 300 fresnel just off the opposite side of the 12' storm gray seamless as the key. All shot on two HVX200 cams 720p24.

There is a "behind the scenes" shot in the video that you can see the cutters in
 
Mike... You didn't give yourself enough credit for your editing job. Everyone should notice how well you kept the pacing tight. Most scenes were about 3 seconds... some 5 seconds... and a lot of 1 second clips. That kept the viewer's attention and didn't let them get bored with a shot running too long... a common beginners mistake. As was said (or asked), "what do you have for B-roll cutaways?" That's an important element. Some good stuff Mike!
 
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