Corporate video advice wanted... 16:9? 4:3? Adapter?

armisiano

armisiano

Veteran
So I'm doing a corporate video tomorrow, and I've been given a tad bit of creative license with the look of it all. I think I'll be shooting in 16:9 as apposed to 4:3. They mentioned their videos are not really intended for use on televisions but instead internet viewing, so I figured that left it open to my preference of aspect ratio for framing purposes.

Q1: Do you find yourself doing more corporate/industrial/instructional videos in 4:3 or 16:9 and why?

Secondly, I'm thinking of using my Letus Extreme for aesthetic preference. I know I'll need more light if this is the case, but again I'm curious if this is common at all, so like before, I ask:

Q2: Do you find yourself doing more corporate/industrial/instructional videos WITH a lens adapter or without and why?
 
My preference is anything on the web is 16:9 and anything going to DVD is shot in 4:3, just my personal preference. I actually do training videos for a living too, it's kind of the backbone of my business, and I have to tell you I wouldn't use an adapter. More weight, less light, and makes for more equipment all around. + if your in the field or in a working environment it draws the attention of thieves and can be distraction for the people working if you have this giant rig floating around them. Shoot with the bare min and make sure to cover what's needed for the training, in this case your not making the product for entertainment but rather educational purposes. Training videos are very boring but really the people watching the are there because they have to be and I doubt they will see that great focus pull from the bottle of shampoo to the assembly line machine that the worker has to put the bottle cap into....you get the point haha, hope this helped!!
 
Yeah, for training an adaptor is probably overkill and just really not needed. For commercials or marketing videos, depending on the intended style and the product then a more cinematic look works great.

Personally, I shoot everything in HD and by default 16:9 unless specifically requested to by the client. The reason being that it is more future proof due to the growing domination of widescreen HD monitors. What if they want a Blu-ray a few years from now? It's covered. You can always crop or pan and scan in post, and in most cases just convert to a 4:3 timeline and export it as 4:3 letterbox footage.
 
Old topic but oh well.

I have been shooting corp/video-podcasts/etc in 24p, 16:9, Brevis, SD for web delivery. It's been working well so far and everyone seems to be happy on my end.
 
William_Robinette said:
Old topic but oh well.

I have been shooting corp/video-podcasts/etc in 24p, 16:9, Brevis, SD for web delivery. It's been working well so far and everyone seems to be happy on my end.
Click to expand...

That's actually exactly what I ended up doing. DVX/LEX combo, 24p, 16:9. Looked great, everyone was happy with it, so yay.
 
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