Corporate and Wedding identities

chromeboy007

chromeboy007

Well-known member
Hey guys,

I have heard, and most people that I know separate their corporate video and wedding video brandings. However in conversations with prospects, they will probably say "yeah I do corporate, weddings, events etc etc..." So why separate the two identities? Are there any real benefits to doing that? And I see a lot of potential benefits in cross selling.
 
Interesting you should ask this since I have contemplated doing some weddings next year as a still photographer. I recently checked out the websites of a bunch of photogs and I was nearly sick to my stomach. Each site was syrup covered with sugar. Many even added the romance music on top of a flash slide show.....eeeww. I certainly wouldn't want a corporate customer to jump onto that when they opened my site.

Grant
 
They are 2 completely different audiences, so a separate brand is essential - my Company name is Perbenyik Productions and any corporate work uses that brand but weddings are - Relive The Day -a completely different brand & look but the company name is still there - Relive the Day with Perbenyik Productions. Different websites, different colour scheme, different approach. I'm not trying to hide one from the other but I think the separation is important
 
tired: I do get the point of building an image correctly. If I am trying to hide one from the other then yes this makes sense 100%. So when you talk to prospects do you say "My corporate company name is Perbenyik and my wedding company name is Relive the Day. I need to have two different identities / websites to market myself correctly"? Doesn't that seem kind of shallow? Because they know both sites are really the same you.

I know when I have a few more weddings under my belt I will most likely have a separate brand as I have a very distinctive wedding approach that I want to brand correctly. But for now I think UV Studio would have to do both.

Grant: I don't want my corporate clients seeing a cheesy wedding site either. But flip it around. Would your wedding prospects mind seeing your more serious looking corporate site? In fact, perhaps that could be beneficial as they would know that you shoot corporate (generally regarded as a higher caliber of work) as well?
 
"I don't want my corporate clients seeing a cheesy wedding site either. But flip it around. Would your wedding prospects mind seeing your more serious looking corporate site? In fact, perhaps that could be beneficial as they would know that you shoot corporate (generally regarded as a higher caliber of work) as well?"

I have contemplated that also. I suspect the mindset of a young woman looking to preserve her princess day may think a corporate oriented business as a cold negative; just my opinion. I think I wouldn't mind doing weddings (still photography), but I just refuse to do some syrup website. Maybe if I find a way to appeal to my own older age group....I'll call it Second Time Around Photography.

Grant
 
chromeboy007 said:
My corporate company name is Perbenyik and my wedding company name is Relive the Day.
Click to expand...

Relive the day isn't a company name - it's a brand, an identity - brides will say - "you're from relive the day" or "you're the butterfly guy" (a reference to the website) the actual name of my production company, it's logo & colour scheme mean nothing to them in fact they're a negative.

The fact that you shoot corporate might impress you but it means nothing to a bride, I can say I shoot documentaries but it's not relevant to her situation - " I can help the groom with his tie & pinning the flowers on" - now that's relevant :-)

Every bride is a project manager and most are bloody good at it, but they are, by necessity very focused on what attracts & interests them. showing off your biggest camera rig at a wedding expo is a waste of time, sticking butterflies on your postcards isn't - you have to appeal to your audience
 
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