Clickbait writing is infecting the average person

I am seeing more and more clickbait headlines in this forum.

My Name Is ___________ (Find Out Inside). A thread in the New Members forum, of someone introducing himself.​


It surprises me, because you can't make money here. Clickbait was started by websites that make money off of advertising. You don't make revenue here. Well, you can, but ironically the Marketplace section has the most descriptive headlines.

A clickbait headline isn't just a headline that makes you want to click. It is a headline that tells you almost nothing, but words it in a way to arouse your curiosity.

Boy opens door and you won't believe what happens next!​


The problem is that it wastes your time. You click on stories that turn out to be unimportant, even unremarkable.

This is the opposite of conventional headline writing. Newspapers traditionally crafted headlines carefully. As my eighth-grade journalism teacher taught us, if you had time only to skim the headlines, you would still know today's news, although only in outline.

Mladenovic Plays Through Back Pain to Win at French Open
Trudeau Invites Pope to Canada for Church Apology to Indigenous Peoples
Shark Leaps Into Fisherman's Boat in Australia​


Further still, the paragraphs of the news stories themselves are worded so that you could stop reading at any moment and still know the story's beginning, middle, and end. The first sentence restates the headline, only it adds more detail. The first paragraph is, again, a self-contained story, adding yet more detail. The farther you read down the column, the more details you get. But you already knew the ending by the headline. This allows time-crunched readers to stop whenever they want to. It also allows news editors to clip syndicated articles to fit in the room they have in their own newspapers.

DVXUser gives you just 85 characters for your thread's title, but I think you should cram every detail you can to avoid this scenario: "Oh, this thread might be interesting. (Click.) Nope, not interesting at all."
 
Last edited:
Yes, it certainly seems to be catching. The worst part about those click bait articles is they lead you til the very last sentence only to realise the whole episode was a waste of time, but it's something I've learned to ignore. Hope more people will stop "clicking" and they will just go away.
 
And it's been spreading(infecting) major outlets, as well. Is everything really "EPIC"?! And does this "new style" of being "too conversational", too familiar, not clinical/forensic enough bother anyone else? One of the big ones I'm tired of hearing is "the guys", instead of what should be "the suspects" in crime stories.

I enjoy reading, yes reading, the news while I eat lunch and CNN is one of the worst, with regards to writing. I don't know how many articles I've read with NO DATELINE and it took reading at least half the article before they mentioned where the "news" happened. But I guess since you scroll past/through several adds per article in their app, the more of the article you HAVE to read to get the information you want, the better for their advertisers.
 
"New York Yankees battle fierce opponent in World Series" (who's the fierce opponent? Who won?)
Rather than, "New York Yankees dodge onslaught attempt from Los Angeles Dodgers"

I see this exaggeration trend really spreading not just in print and web, but in common speaking among people. Everything is Epic, unbeatable, once-in-a-lifetime, forever, for life...etc..
It's like everything has to sound like a blockbuster movie trailer. Only ONE man can save the world forever! :)
 
Back
Top