clichés vs. expected ?

Clichés are to be avoided at all costs. But at the same time the audience expects certain events and characters and locations in a given genre. How are the two reconciled, differentiated, defined?
 
IMO, You're presenting a contradiction. I think what many commercially minded writers are seeking is,
"it's not too different, but it's different enough." meaning, give me more of the same, but give me a slight variation cause I liked the last one.

This reminds me of the last Indiana Jones movie. They gave us more of the same but a little different. It worked; tickets were sold, people had a good time.

Unfortunately for me it didn't work this time, too much time passed by and I just couldn't get that old time feeling the first few gave me back when. Which leads me to believe that things like that somehow speak for and serve the time period they come from, and by serving up the same dish years later, it's just not the same; kinda like seeing Micheal Jackson these days!

Lesson learned: when it's hot serve up all you can muster.
 
Yup, people want the same but different. In romance films, we want the hero and heroine to eventually fall in love, but it's boring if they do so in exactly the same way as a dozen other films. In action films, we want cool explosions, but it's boring if stuff blows up just like in a dozen other films. Most 'original' films are just new angles on old stories.
 
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