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Also, big shiny bounces are wonderful at blinding your talent. So they tend to complain!
Yeah, I used to be surprised how small of an area large (silvers/golds) bounces seemed to hit.
So does it come down to: because a less harsh bounce material provides a wider beam angle, it's easier to fill evenly? Depending on the light, some parts of the harsh bounce aren't being hit as efficiently as other areas?
I guess there would also be cases where you'd opt for less spill from a harsh reflector's narrower beam.
One trick I've learned over the years with talent complaining about "how bright that light is" is ambient lighting levels. If you shoot in a black box and light it up on talent only with maybe just a little on the BG, they often will act blinded and complain. If you bring up the general ambient level in the room, too bright ceases to be as much of a factor, because you have decreased the dynamic range needed by their eye to process the scene. It's not always the lumens they are being bombarded with, its the fact that the camera person, director and crew are often behind the light source and camera in relative dark and it's difficult for the talent's eyes to adjust back and forth so hence, they feel "blinded". If I can't bring up the general ambient level, I will often throw a smaller tungsten or LED with barndoors just on the director/interviewer at least so the talent doesn't feel like they are the only one in the light. Works wonders.