***"buyer behavior" course***

[aaron_wade]

"buyer behavior" course for advertising major.

we (group of 5) have to segment "mp3 players". im looking for some introduction topics i can start looking up that will help me along w/ the project. so far i've come up w/ targeting the "culture, demographics & social stratification, decision making, group influence, and perception." can anyone else throw some ideas out there that i should look into while trying to figure out the market mp3 players?

we are just in the begining stages of the project and will continue to build; until the last week of the semester to give the final presentation. but throughout the semester, we have to present some facts that we've found so far.

thanks! now lets see some ideas!

 

[TwistedLincoln]

I do a short online radio show covering a variety of topics, and I recently did a ~20 min show covering topics related to choosing an MP3 player.

It's more about the technical aspects of choosing an MP3 player (ie type of storage medium, proprietary batteries vs standard ones, etc), so I'm not sure it's what you're looking for, but I thought I'd throw it out there. Later this week I'll be recording the second part of this, that covers the Apple Ipod, and the cultural and technological aspects of the device (as well as why I dislike it :smile.

You can download the episode here: http://www.twistedlincoln.com/mainpage/twistedlincolntalk

Should you decide to listen, feel free to sign up for my message forum (www.twistedlincoln.com/forum) and provide feedback (positiive or negative)!

 

[aaron_wade]

twistedlincoln, thanks for the link. im sure it can be some of some use to this project. i will sign up also.