robotsound
Well-known member
Interesting stuff. Human cognitive bias is a fascinating subject. Essentially the article says that for those who are personally invested in a given brand, their self esteem will be hurt when that brand is criticized.
http://boingboing.net/2011/08/17/criticism-of-a-brand-lowers-the-self-esteem-of-its-adherents.html
http://boingboing.net/2011/08/17/criticism-of-a-brand-lowers-the-self-esteem-of-its-adherents.html