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That's the price they are selling it for, maybe their sale price. A lot of things are like that on their site. The product is legit, don't fret.
 
lol, thanks man, was wondering for a second.....

i guess there is no dvxuser discount on their site?
 
A lot of times certain companies can't advertise a particular price that I believe is lower than the MSRP so in order to see the lower price you have to add it to the cart. Check on Circuit City's website they do this all the time.
 
Sometimes they aren't allowed to publish a lower price, in which case the discounted selling price doesn't show up until you put the item in your basket.
 
heh...I always thought it was so that once you saw the sale price, it was already in your cart and that much easier to buy. =)
 
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