It sounds like they're trying to scare up investors to make it fly. I don't see this actually being released for sale (but that's what they said about the pet rock, so who knows?).
I Think this thing will fly if they add more functionality...Like a cell phone...it should have a TV tuner, alarm clock, play mp3's, have a huge memory stick(p2 card even), Three gigs of ram, You know....Make it functional!