Rolf Silber
Veteran
Most convincing - apart from outstanding picture quality - is that ARRI equipment is developed and build by a true camera, lighting and post production company. As they also co-finance some movies to a certain point, they are in a unique position to know what both the tv and the movie market wants. They seem to come a bit late to the game sometimes but when they come, they are truly coming..... ;-)
Problem for rental houses seems to be when equipment is more and more having an ever shorter shelf life. They need to look for cameras that can do a "long haul". Interesting to see how long ARRI is able to have that advantage.