Apple bails on NAB?

TedRR

Well-known member
AVID and Apple had great "corporate speak" why they were not going to NAB, but I think it's a big mistake.

AVID's target is big broadcast boys which is what NAB has always been.
Apple has dominated the independents and that is what I see so many of in recent years.

It doesn't effect me much since I don't use either, but man, this surprised me.
I wonder how many companies that struggle to be at the show will see this as a sign that NAB isn't a must?
 
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