Apple acquires Silicon Color

[RaySigmond]

Apple has acquired Silicon Color, the company responsible for producing FinalTouch color correction software. Apple will continue to honor maintenance agreements held by current Silicon Color customers until they expire, according to the company, and gains rights to all Silicon Color technology as well as its intellectual property. The announcement reads: "We are pleased to announce that all Silicon Color technology and intellectual property, including FinalTouch color correction software, was recently sold to Apple. Maintenance agreements held by current Silicon Color customers will be honored by Apple until they expire." Financial details about the acquisition were unavailable. Silicon Color caters to video professionals via its FinalTouch 2K, FinalTouch HD, and FinalTouch SD packages.

http://www.macnn.com/articles/06/10/16/apple.buys.silicon.color/

 

[krestofre]

So ... rebranded Apple product, or integrated into FCP?

 

[adkimery]

So ... rebranded Apple product, or integrated into FCP?

Near future I think it will be a stand alone product, but I down the line they'll take certain features and roll them into the Final Cut suite. Kinda like what Apple did w/Shake.


-A

 

[GaryinCalifornia]

I can't remember what they were going to call it... but I thought there was talk of Apple releasing a $25,000 FCP... kind of like the Avid Nitris...

Maybe this is a way of doing both a di and the high end FCP together...

 

[Spartacus]

I can't remember what they were going to call it... but I thought there was talk of Apple releasing a $25,000 FCP... kind of like the Avid Nitris...

Maybe this is a way of doing both a di and the high end FCP together...

My first thought was: cool, shake came way down in price, so FinalTouch maybe will too, sth like a DaVinci for 5 grands, hardware included!
But thanks to your post, I´m also remembering the FCP extreme turnkey solution and the 4K monitor and the clouds are gathering again...
Did someone just say RED...?
What will be next? Apple Cinema 4D?

 

[Sean_T]

So ... rebranded Apple product, or integrated into FCP?

I doubt it will be completely integrated into FCP, much like shake its a different GUI and I would guess it would need to remain a separate app. But I imagine FCP could gain some native improvement in its colour grading tools, which frankly is sorely needed.

The big complaint I hear about final touch is how crappy the integration and cross talk between the 2 products is, hopefully that will be smoothed out.