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I’m on FB but my “filmmaking” page gets next to no traffic and I don’t update much. I have had at least one job from someone saying found my samples on that page but I can’t imagine if I did close those accounts/pages it would much affect my work at all.
Some of the wedding guys post their trailers and stuff on their clients’ walls so all THEIR (the clients) friends see the work, and are able to generate some business that way.