Any tips for NOT having hokey looking creature?

CONTRAST!!! A lot of people have pointed out the use of dark / dim lighting, but contrast can really hide a lot of faults in your creature. Back-light the bajeebaz out of it. Back-lit dude in a mask + Jamie Lee Curtis screaming her lungs out started a franchise.

Camera shake... Easy to over-do, but POV camera shaking can be effective. If you shoot with a camera that gives you the headroom it can be easily added in post for more overall control.
 
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