Any Good Marketing Books?

Even if you narrowed it down from "Good marketing books" to just "marketing books" on businesses involved in film it would be interesting to see if something exists.
 
pretty much anything by Seth Godin is golden, and I had heard from a former mentor of mine that Blink, while it isn't about marketing, has a lot of themes and undertones that relate to marketing practices and principles (I haven't read it yet, so I can only vouch for what someone has told me). I'm sure there are dozens, if not hundreds, more out there as well


cheers,
Adam
 
+1. I also highly recommend Rework by Jason Fried. It's a contrarian view of business that's super-easy to and well-worth reading. It's not film-specific.
 
I picked up most of my marketing principles through outside sources such as Bob Baker (Guerilla Music Marketing), Chris Thompson, Corbett Barr (Think Traffic), Jeff Bullas, Michael Brandvold, and others.
 
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