An ad agency wants to license a clip from my film

[orange]

Hi! Back in 2007-2008 I made a short film which is now on Youtube. Now, in 2020, an ad agency in New York is asking me to sell them a license of a 20-30s clip from my film to use in a worldwide advertising campaign for a mid-sized multinational financial company. (during a year with possible extension one more year, globally in all media except broadcast)
I have no idea how much to charge though. How much would you say would be a fair price? We are talking SD resolution! Two actors appear.

 

[robfilms]

do you have written authorization releases from the two actors?

if not, i would get that before thinking about selling footage that someone appears in that you don't have a release from.

i'm just saying.

oh, congrats!

the footage must be great.

good for you.

stay well.

rob
smalltalk productions/nyc

 

[orange]

do you have written authorization releases from the two actors?

if not, i would get that before thinking about selling footage that someone appears in that you don't have a release from.

I'm working on getting them. Thanks.

 

[paulears]

Actor wise - on UK TV for an actor who people instantly know their name, £500 is a typical fee to appear on morning TV show. The rights release includes the words "any territory, in perpetuity" - so not perhaps as much money as people think. I've done a few of these for actors in my control, as in they're under contract to me, but TV want them - and one managed to get 750 - but it was a close go/no go thing. £500 seems a figure they production companies its can live with.

 

[marktipple]

Back in 2015 Samsung bought three seconds of my Duct Tape Surfing film to use in their larger TVC for USD $1500 per second plus USD $1000 per talent. Each year they renew for about the same, not sure why it changes throughout the years but it’s in the same ballpark. Worldwide license, unlimited uses - online/broadcast/pos/etc.

In 2014 through an agency the same content sold to a US based health care company for USD $36,000 which we split, they only used my footage to create their TVC so the agency settled on a one year buyout fee, which was a nice payday for doing nothing.

If they’re asking for 30 seconds of your film that’s similar to a buyout fee, but would be worth asking exactly what scenes/elements they’re looking at and seeing how many seconds that equates to and see if a buyout or per second rate is where you sit.