Barry_Green
Moderator
Re: After Production is complete then what...
Well, depends on how high-end you want to go. There's a company here in town that has had a show on for a couple of years, and they just extended it for five more years (so it must be doing well for them). They also have it on in a California location, where it's been on for something like seven years.
Basically what they do is sell 1-minute segments to their agents. The show is hosted by the owner of the real estate company, and only their agents are allowed to be on the show (which I guess they try to market as a benefit as to why an agent would join with them). The agents highlight one house with their minute -- usually it features the agent addressing the camera in the house's foyer or living room, followed by a gorgeous tour of these million-to-five-million-dollar houses, with a professional voiceover doing the narration, followed by the agent again, wrapping it up by saying something like "if you want to see this house, or other houses, call me, blah blah blah".
From what I understand, they charge the agents $1000 to air that segment. That probably includes production time too though, because if not, that's some good money -- $30,000 per show...
Makes sense for the agents though, because a 3.5% commission on a 2 million dollar house would be $70,000... makes spending $1000 to market it a little investment. And, of course, they'll probably never sell that house due to the ad, but they may get another seller to list with them because they're seen as "the high-dollar expert" or whatever.
Anyway, like I say, that type of thing doesn't really work in a hot market, it works better in a cool market. Our market is so hot that houses rarely stay on sale for more than a day or two. Within a couple of days, any house listed here will have four or five offers, usually above asking price. So, why advertise? There's no need, so home shows are slower here, but maybe where you are it'd work.
You'd need to get in good with a major real estate company that has a lot of agents. You need that "stamp of approval" that comes with the prestige of it being, say, the "Good Housekeeping Home Show" or "Americana Realty's Homes Today" or whatever. That'll give the agents confidence enough to buy in. You'll probably have to do a lot of favors and have the first few agents on for free -- agents can be somewhat egotistical, and if they see others doing it, they may want to position themselves as the expert and get themselves on, etc...
Well, depends on how high-end you want to go. There's a company here in town that has had a show on for a couple of years, and they just extended it for five more years (so it must be doing well for them). They also have it on in a California location, where it's been on for something like seven years.
Basically what they do is sell 1-minute segments to their agents. The show is hosted by the owner of the real estate company, and only their agents are allowed to be on the show (which I guess they try to market as a benefit as to why an agent would join with them). The agents highlight one house with their minute -- usually it features the agent addressing the camera in the house's foyer or living room, followed by a gorgeous tour of these million-to-five-million-dollar houses, with a professional voiceover doing the narration, followed by the agent again, wrapping it up by saying something like "if you want to see this house, or other houses, call me, blah blah blah".
From what I understand, they charge the agents $1000 to air that segment. That probably includes production time too though, because if not, that's some good money -- $30,000 per show...
Makes sense for the agents though, because a 3.5% commission on a 2 million dollar house would be $70,000... makes spending $1000 to market it a little investment. And, of course, they'll probably never sell that house due to the ad, but they may get another seller to list with them because they're seen as "the high-dollar expert" or whatever.
Anyway, like I say, that type of thing doesn't really work in a hot market, it works better in a cool market. Our market is so hot that houses rarely stay on sale for more than a day or two. Within a couple of days, any house listed here will have four or five offers, usually above asking price. So, why advertise? There's no need, so home shows are slower here, but maybe where you are it'd work.
You'd need to get in good with a major real estate company that has a lot of agents. You need that "stamp of approval" that comes with the prestige of it being, say, the "Good Housekeeping Home Show" or "Americana Realty's Homes Today" or whatever. That'll give the agents confidence enough to buy in. You'll probably have to do a lot of favors and have the first few agents on for free -- agents can be somewhat egotistical, and if they see others doing it, they may want to position themselves as the expert and get themselves on, etc...
