2D and 3D movies are just as effective at evoking emotions (scientific study)

[Samuel H]

Abstract:

Research in psychology and affective neuroscience often relies on film as a standardized and reliable method for evoking emotion. However, clip validation is not undertaken regularly. This presents a challenge for research with adolescent and young adult samples who are exposed routinely to high-definition (HD) three-dimensional (3D) stimuli and may not respond to older, validated film clips. Studies with young people inform understanding of emotional development, dysregulated affect, and psychopathology, making it critical to assess whether technological advances improve the study of emotion. In the present study, we examine whether 3D film is more evocative than 2D using a tightly controlled within-subjects design. Participants (n = 408) viewed clips during a concurrent psychophysiological assessment. Results indicate that both 2D and 3D technology are highly effective tools for emotion elicitation. However, 3D does not add incremental benefit over 2D, even when individual differences in anxiety, emotion dysregulation, and novelty seeking are considered.

Full paper:
http://www.plosone.org/article/info:doi/10.1371/journal.pone.0105554

Found on this very awesome website:
http://usefulscience.org/
http://usefulscience.org/post/2d-films-are-effective-evoking-emotion-3d-films

 

[combatentropy]

Cool, thanks for the information!

 

[Samuel H]

Another interesting scientific paper, but I'll refrain from opening multiple threads...

When consumers move from neighborhood video stores to online channels, they are more likely to rent 'niche' movies than 'blockbusters'.

Abstract:

How will consumption patterns for popular and “long-tail” products change when consumers move from brick-and-mortar to Internet markets? We address this question using customer-level panel data obtained from a national video rental chain as it was closing many of its local stores. These data allow us to use the closure of a consumer's local video store as an instrument, breaking the inherent endogeneity between channel choice and product choice. Our results suggest that when consumers move from brick-and-mortar to online channels, they are significantly more likely to rent “niche” titles relative to “blockbusters.” This suggests that a significant amount of niche product consumption online is due to the direct influence of the channel on consumer behavior, not just due to selection effects from the types of consumers who decide to use the Internet channel or the types of products that consumers decide to purchase online.

full text:
http://pubsonline.informs.org/doi/abs/10.1287/mnsc.2013.1731

Found here:
http://usefulscience.org/post/people-are-more-likely-watch-niche-movies-online