Depends exactly what you mean by "break". If you just want it to shatter into pieces, you don't need a plugin. You can do that with Particle Flow, which is built into Max. If you need help separating the object into pieces, there's a great free script called "mbFracture" here: http://scripts.breidt.net/index.html#fracture.
Thanks for reply , i mean fracture ( not into a millon pieces using particles), imagine a square breaked into 4 pieces that regenerate in his original shape.
check out Allan MCkays website for particle tutorials.
Maybe you can use the fracture object from reactor and rewind the simulation ,just a thought !
The only other way is to hand animate it and a noice controller to my camera / or in After fx.
I would animate the controller just before the elements finish the final form of the logo.