HVX used for storyboading ad Super Bowl Ad

I

izoneguy

Veteran
Hello,
I wanted to follow up on the Super Bowl Ad.
Now I know the whole story.
My producer was hired by Frito-Lay/PepsiCo to shoot
a "spot" back in November.
He thought it was going to run.
I had no info and it was a typical run & gun
with no info, no crew and no budget.
I did the editing and my producer found out later
this was an idea for a Super Bowl spot.
He thought the client would call us back to
shoot the real spot. They used their agency BBDO.

Here is what we did.

http://www.izonemedia.net/enable.mov

here is the spot that BBDO did.

http://pepsi.com/bobshouse/

http://money.cnn.com/galleries/2008/news/0801/gallery.super_bowl/8.html
 
Did they shoot the final on an HVX then? It looked like they may have in the"making of" footage on the pepsi site, please correct me if I am wrong
 
Hello,
The final was shot on 35MM with a Panavision.
They did the behind the scenes with an HVX,
My producer was bummed out. It is the nature
of the business. It was his client and I just
go along for the ride. He does not do high end
agency work. For me it all pays the same.
I did a few national TV spots for COMP USA
why back in the eighties, it was a local
agency here in Dallas that had the COMP USA
account and they typically went to LA for
the trips and butt kissing. They used us
because I think they blew most of their
budget for the year. I did edit those COMP USA store
opening spots for years. We just used old
stock footage. A lot of good all that
advertising did for COMP USA - LOL!!

It is real hard to
catch on with agencies and make a name
for yourself as a director or DP.
I just finished editing a high end marketing
piece for an agency client. If you can get
in with smaller agencies and work your way
up that is a path that works. But if my producer
thought he could compete on a national scale
with BBDO......
 
So to be clear, your producer was given the concept and the script and you both were paid for your work shooting the first spot, yes?

(it is great to see this kind of thing on tv)
 
Yes, kind of, my producer was given the concept by his client -
Clay - that is in the spot at the end and in the behind the scene
video. but we worked up a storyboard and the shots.
My producer and Clay are old high school buddies and
they go way back. I was not surprised to see that they ran with the spot
we did to go get approval to shoot a "real" spot.
My producer was bummed and ticked that they went back
to the ad agency but it was more like the ad agency caught
wind of what was going on and basically "produced" the spot
pro bono. I am sure all the production costs were paid.
I worked with Clay on the editing and he was not happy with
what the producer had shot on his own (the wide night scenes
where the light in the houses come on) .
I had suggested doing the 2 honks and adding the sounds of the
dogs in. In the real spot you see dogs barking and basically
a whole neighborhood waking up. Those were my ideas I gave
Clay when we put the comp spot together.
I think it is great what PepsiCo is doing and I am glad
I was involved in a small way.


"Visit my latest feature" They Quack Among Us
 
Last edited:
HVXGuy, I'm pretty sure I've done work for BBDO years ago.
The good thing is that you got to play a part in the process and hopefully you got paid.

The only way I would feel bummed is if you were asked to cheapen your rate for a chance to do the "real gig" at a huge budget.
But then again, I've been asked that many times and have always said... "full rate and if you have that much confidence in the project you'll come out fine". :)
 
Hello Ted,
I was not bummed. My producer was, he thought we were
shooting a real spot. He had no idea it was only
for a comp for a potential Super Bowl Ad.
 
You have a great attitude which probably reflects well on all parts of your life.
Maybe that will rub off on those around you. :)
 
HVXguy said:
Hello,
I wanted to follow up on the Super Bowl Ad.
Now I know the whole story.
My producer was hired by Frito-Lay/PepsiCo to shoot
a "spot" back in November.
He thought it was going to run.
I had no info and it was a typical run & gun
with no info, no crew and no budget.
I did the editing and my producer found out later
this was an idea for a Super Bowl spot.
He thought the client would call us back to
shoot the real spot. They used their agency BBDO.

Here is what we did.

http://www.izonemedia.net/enable.mov

here is the spot that BBDO did.

http://pepsi.com/bobshouse/

http://money.cnn.com/galleries/2008/news/0801/gallery.super_bowl/8.html
Click to expand...


Hey HVXguy,

Your version was very well shot. The night scene turned out very good. Any secrets to share?
 
Hello,

Thanks.
It was funny, I wanted to get some lights out but
the producer was already having a cow. His client
wanted to wrap it up. We just used the interior
lights from the car.
So I went Gamma: Black Press, 9 db on the gain,
I think I went to -5 on the ped. Shutter speed 1/24.
All of this was shot 720 24PN.
 
I just looked at it. Oh My God, I told everyone that as the funniest spot in the Super Bowl.
Sure the Bud Dalmation teaching the Horse was the cutest, but that was funny.
Nice work. Who wrote it?
And were you guys the one's mentioned in the first ad?
 
Hello Ted,
"Nice work. Who wrote it?"
The premise is actually from an old joke in the deaf
community. We did the original storyboards.
The client took our "spot" and ideas and BBDO
stepped in and executed the Super Bowl spot.
"And were you guys the one's mentioned in the first ad?"
I don't think we were mentioned anywhere, this
is why my producer was bummed. He did not
even get a chance to bid on shooting the behind
the scenes video.
 
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