HVX used for pre-spot comps

[izoneguy]

Hey everybody,
I shot a pre-spot for this spot.

http://pepsi.com/bobshouse/

Back in November we were hired to shoot a storyboard
for the above spot. We used an HVX and the actors you see.
Our client pitched it to upper level managment and they signed off
on the concept. I think the spot will air on the Super Bowl pre-game.
They re-shot with a PanaVision, full crew, cranes, car mounts
and used a steet in Dallas overnight.
They probably spent $60,000 to re-create the spot we did for $600 LOL!!!!!!!!!!!!!!!!!!!

 

[PerroneFord]

One of the coolest spots I've seen in a while! Great concept!

 

[izoneguy]

The guy they interview from PepsiCo thought it up.
We did give them a budget to re-do using a VariCam,
I think when the agency knew it was going to air during
the SuperBowl they did "the creative" pro-bono.

 

[mainstreetprod]

Can we see the pre spot? I'll bet there's not a 60K difference in the two!

 

[MikeGunter]

Muy cool...

 

[SeanEmer]

very cool idea. I'd love to see what you guys shot!

 

[izoneguy]

Sure, give me a few days. I am in After Effects hell this weekend.

 

[izoneguy]

Here it is:
I did not shoot the lady, my producer shot that.
This was a video storyboard to help sell the concept.

http://www.izonemedia.net/enable.mov

This was the spot the agency produced.

http://pepsi.com/bobshouse/