Tim Naylor
Veteran
This is a commercial project, for promoting a song for a large record company, to sell records. Meaning, there's no way I can ask anyone to work on it for free. Granted we asked favors, because if this were budgeted at full rates, it would be three times the budget. ie) Hair stylist usually works for 1500/day. Choreographer at 3k / day. Makeup 1500/day. We go them for ..... anyway, here are some of the costs that may not be apparent to the unitiated:I have no experience, but i wonder... what justifies $ 25k ? I think it's a lot of money.
The clip looks pro, but there are no fancy studios that have to be decorated or any other constructions that have to be built. Nor did you have to close down a street, etc So it is only the gear, the travelling and the hours of work.
I 've seen people on here do stuff on a 1000$ budget or less, which also looked pro.
I know it's big buisiness and companies are willing to pay a lot of money for a good video. But I just wonder how you can say that 25k is giving it away. Because in my opinion you still keep at least 17k for two weeks of work.
Please correct me if I am seriously wrong, for i have no experience at all.
- Director, DP, Hair, Lead Dancer, Choreographer, Stylist, Fees, airline tickets/hotel
- Customs broker, import duties and work permits
- Wardrobe
- Producer, Location Manager's Fees
- Crew Fees: 3 grips and 3 electrics, AC, PA's, AD, Drivers
- Location Fee/Permits (with Kingston's "informal" government)
- Protection money:We're not in Kansas....
- Dancers/Extras
- Meals for a 30 plus crew.
- Main location was covered with trash and goat **** - someone had to clean it
- Casting Director, on short notice you need someone to get you bodies fast
- Camera and Lighting Gear
- Art Director: Those barrels of fire didn't come with the location, string lights, etc
- Crowd Control: Outside of frame are hundreds of people that need to kept out of frame.
- Post Production: A good editor isn't cheap. Beauty work (clearing up bad skin) is a painstaking process. Color correction on DS isn't cheap. In short, if it goes to broadcast, DVC PRO HD color correction in FCP doesn't cut it. Too noisy.
Anyway, I hope this gives you an idea that we did almost "give it away". You can only do favors so many times until you run out of favors to ask and have to pay bills. Also, keep in mind, when you do something like our video, you're contractually obligated to deliver the specs on your treatment. The deadline's are tight. Miss a deadline, you can be in breach. Money pushes work through and gets things done on time. Unlike a personal or non-professional project where the deadlines are vague, you can hunt around, and wait for someone to do something for free. This was not the case.
On my site there's a spec for Epinion shot on 35mm, art direction, makeup, etc. It cost me 5 grand. Looks more "pro" than most everything on my reel. Everything but the stock, processing, transfer and edit were donated to me as a favor to push my career. My "real world" budget assessed it at about 100k and that's a conservative estimate. My thesis in grad school ran 15k. If I paid people it would've run 50k. Can't pull this off again. Favors are rarely for free.
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