2012 Olympics: London's Burning

Knoxworth

Well-known member
All right so hosting the olympics isn't ENTIRELY about graphic design. I guess you have to erect structures, and pay plumbers... and other stuff related to athletes bathing in private. But has anyone seen the 2012 logo? They had to remove movies from the official website because there were reportings of epileptic seizures. This is real! Someone was paid 400,000 dollars to produce this:

http://www.london2012.com/launchgallery.html

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I don't know. Its sort of the stupidest thing I've ever seen. Maybe I'll be wowed by it four to five years from now. What's odd is that I play a family game called Tangoes all the time. And I took this picture in the summer of 1996. Somehow Tangoes predicted this logo, years before London even made its bid!!

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Yes, everyone hates this logo. British people are ashamed of it. If you're sitting there thinking "I don't know its kind of innocent and cute" just take one moment and stare at the negative space. Stare at the center where its not pink. Its a jagged chaotic mess. It has no business being printed twice let alone three million times.
 
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Tangoes! :) LOL

As a former graphic designer, I would have been happy to give them a crappy logo for half that price.
 
There are lots of videos on youtube that rip the logo apart - there's one that intercuts the logo's launch video with the opening graphics from "Saved By the Bell" - it's hilarious. The art direction is identical to a lame 1990s kids sitcom.
 
To begin with, I can't figure out why they would pay that much. I am sure there are a TON of graphic designers that would have produced a high quality memorable graphic for a fraction of that near 1 million dollar price tag.
 
They could have hosted a contest where the winner gets nothing else but his logo as the official trademark of the Olympics. Something better would have come out of a contest than what we see here.
 
Looks like something I would make in PS while listening to Velvet Underground on repeat on a very boring Wednesday night on my summer vacation....


400,000...could someone come to me and offer that so I can pay for college next year? haha. Thats ridiculous..
 
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