Gauranga
Active member
"Don't expect HDV to die too quickly."
Actually we're already seeing the end of HDV. I'd be suprised if camera manufacturers put many more HDV cameras on the market, if any. HDV is going to be replaced by AVC-HD (which is being developed by Sony and Panasonic-both already have AVC-HD cameras on the market). HDV is Mpeg-2 whereas AVC-HD is Mpeg-4. It is going to replace HDV VERY soon. Consider HDV a dead or dying technology. 5 years from now people won't even remember it ever existed.
It seems that there is a lot of talk about needing HD now. Some people are dissing the DVX left and right because it isn't an HD camera. Well, let's look at HD for a minute; what do we do with our HD footage? Here are the options as I see it (I welcome discussion on this):
1) You shoot for HD broadcast (like Discovery HD, Food HD, etc.). Though if this is the case you probably aren't using a sub $10,000 camera, you are using a Varicam or an F900.
2) You are producing HD content for DVD distribution, either with Blu-Ray or HD-DVD. Unfortunately, these technologies are currently VERY expensive and practically NOBODY is taking advantage of it because the costs are WAY too high. How many people do you know have recently dropped a thousand bucks on a Blu-Ray or HD-DVD player? I'm talking consumers here. They'll invest in the technology, but not until it signifigantly drops in price. We have a while to go.
3) You are planning to blow up to film. Honestly, in my most humble of opinions, this is a waste of time and money. The majority of film festivals are now accepting digital submissions and there is a huge move in the theater industry to get rid of their film projectors (my brother works for Christy Digital and IS replacing film projectors for digital ones like crazy). Film is dying a slow death (though I'm sure it will outlive HDV). Please see #2 for DVD submission options to festivals.
4) You are shooting for the web. I don't know about you, but even with broadband speeds being what they are, I don't have time to sit for a 100+ MB download so I can watch a two minute movie trailer (or whatever) in 720P (larger download and longer wait if 1080). Anyone who designs for the web will tell you, people will leave your website if they are not gratified quickly. There are very few things I will sit and wait for online, large downloads are not one of them. Plus, in order to even see the thing at full resolution, you need the right software and hardware. You are asking a lot from people when you ask them to download HD content; you'd be suprised how many people still haven't broken the 800x600 barrier.
5) You are shooting for a corporate client that will be showing your footage internally on their plasma screens (Not using DVD as a deliverable-don't ask, I don't know how else they'd do it either). If you have this client, congratulations. It means you are getting paid to shoot HD that will actually be broadcast in HD. Your footage will look great and everyone will be happy. Too bad there aren't enough of these clients to go around.
So, where does this leave us? Well, it means that everyone else who shoots HD is downconverting to SD so that the footage can be used. So the big question is WHY SHOOT HD TODAY?
Personally, my next camera purchase will be an HVX. Why? Not for the HD capabilities, but because it shoots DVC Pro 50. Which is kick ass quality SD with NO DOWN CONVERSION. Sure, like everyone else, despite having practically no immediate use, I'll still shoot HD with it from time to time. Mostly because HD is a cool buzz word to throw around clients (who ultimately won't spend the money for it).
My verdict: Unless more HD options become available there is no good reason to invest in HD. I'm sure more than 90% of us do not fit into the 5 scenarios I've listed above. We live in an SD world and the DVX is a great SD camera.
And I can predict that the next post will start something like this: "I completely disagree with everything you just said".
Actually we're already seeing the end of HDV. I'd be suprised if camera manufacturers put many more HDV cameras on the market, if any. HDV is going to be replaced by AVC-HD (which is being developed by Sony and Panasonic-both already have AVC-HD cameras on the market). HDV is Mpeg-2 whereas AVC-HD is Mpeg-4. It is going to replace HDV VERY soon. Consider HDV a dead or dying technology. 5 years from now people won't even remember it ever existed.
It seems that there is a lot of talk about needing HD now. Some people are dissing the DVX left and right because it isn't an HD camera. Well, let's look at HD for a minute; what do we do with our HD footage? Here are the options as I see it (I welcome discussion on this):
1) You shoot for HD broadcast (like Discovery HD, Food HD, etc.). Though if this is the case you probably aren't using a sub $10,000 camera, you are using a Varicam or an F900.
2) You are producing HD content for DVD distribution, either with Blu-Ray or HD-DVD. Unfortunately, these technologies are currently VERY expensive and practically NOBODY is taking advantage of it because the costs are WAY too high. How many people do you know have recently dropped a thousand bucks on a Blu-Ray or HD-DVD player? I'm talking consumers here. They'll invest in the technology, but not until it signifigantly drops in price. We have a while to go.
3) You are planning to blow up to film. Honestly, in my most humble of opinions, this is a waste of time and money. The majority of film festivals are now accepting digital submissions and there is a huge move in the theater industry to get rid of their film projectors (my brother works for Christy Digital and IS replacing film projectors for digital ones like crazy). Film is dying a slow death (though I'm sure it will outlive HDV). Please see #2 for DVD submission options to festivals.
4) You are shooting for the web. I don't know about you, but even with broadband speeds being what they are, I don't have time to sit for a 100+ MB download so I can watch a two minute movie trailer (or whatever) in 720P (larger download and longer wait if 1080). Anyone who designs for the web will tell you, people will leave your website if they are not gratified quickly. There are very few things I will sit and wait for online, large downloads are not one of them. Plus, in order to even see the thing at full resolution, you need the right software and hardware. You are asking a lot from people when you ask them to download HD content; you'd be suprised how many people still haven't broken the 800x600 barrier.
5) You are shooting for a corporate client that will be showing your footage internally on their plasma screens (Not using DVD as a deliverable-don't ask, I don't know how else they'd do it either). If you have this client, congratulations. It means you are getting paid to shoot HD that will actually be broadcast in HD. Your footage will look great and everyone will be happy. Too bad there aren't enough of these clients to go around.
So, where does this leave us? Well, it means that everyone else who shoots HD is downconverting to SD so that the footage can be used. So the big question is WHY SHOOT HD TODAY?
Personally, my next camera purchase will be an HVX. Why? Not for the HD capabilities, but because it shoots DVC Pro 50. Which is kick ass quality SD with NO DOWN CONVERSION. Sure, like everyone else, despite having practically no immediate use, I'll still shoot HD with it from time to time. Mostly because HD is a cool buzz word to throw around clients (who ultimately won't spend the money for it).
My verdict: Unless more HD options become available there is no good reason to invest in HD. I'm sure more than 90% of us do not fit into the 5 scenarios I've listed above. We live in an SD world and the DVX is a great SD camera.
And I can predict that the next post will start something like this: "I completely disagree with everything you just said".
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