I remember that from years ago, I think it dates back to 2000; pre-DV revolution, pre-YouTube video flood (how many of us had broadband back then). It won a ton of awards. There is a sequel: http://www.youtube.com/watch?v=iZ0BlQc59jA&mode
Also spawned some ad agency "truth" video spin offs (or actually the ad agency one came first I think).