I have been using the vidled for about a month now and I LOVE it. I had a chance to do a side by side comparison with the Lightpanel and it blew it away. not even to mention the video roll i got on a D30 when i tried to dim the Lightpanel (It was Dim at best compared to the VidLED even with the necessary gels) Then I impessed the crew when i snapped it off the Camera and stuck it to the wall to create a perfect mobile fill light. Look ma no wires. The battery goes forever (I have two) and as far as looks - who cares- it works and looks fine. I rigged a nice gel half pipe from top to bottom and you dont even know that the white underneath is reflecting the light on the subject instead of absorbing it (Brilliant) Every SINGLE professional that sees mine is buying one. Today I shot at a news event and that light blew away all the network guys. The company I did the comparison with is buying 2 with multiple batteries for the same price they were going to buy the lightpanel. the lightpanel is great dont get me wrong but for the value dont dismiss the VidLED.