"ultimate fighting" martial arts studio commercial...

G

Grover

Member
Did this last weekend. Kindof wished I'd shot in 60i instead of 24p... 30 seconds is a SHORT amount of time to put in everything one would want!


http://www.ericgrove.com/downloads.htm

It's the top entry, "PA-GRAPPLING Commercial"

Tell me what you think. It's airing locally (central PA) on SpikeTV's "the Ultimate Fighter" in a few weeks.

EG
 
oh, yeah...

oh, yeah...

Forgot...

When uploading this (on dialup), I had to pause...then resume a while later...

So not sure if the file is 'in tact,' or otherwise messed up because of this (I use WS_FTP_Pro, which usually works well)


Please let me know if the file is screwed up in any way.

thanks

Grover
 
personally i dont like those streaming vids either, i have dialup also, and find it really difficult to get anything to stream. its nice to download the vid.
 
I think the 24p was the way to go. 60i would have looked cheap.

And yes, 30 seconds is a short ammount of time, but your pacing was fine.
 
Looks great, man. You should be getting a lot of response to this commercial. Timing is perfect, I don't think I would extend it longer even if I could.

SmithHouse
 
I think the pacing is a little fast. I don't like the sped up footage that much ,but you do have a lot to say in a short amount of time so I think it will be ok. I also think you should/could cut out the part with the kung fu guy. Overall it's better than some of the commercials I've seen on tv
 
thanks for the feedback...

thanks for the feedback...

Thanks for the feedback...!

I was concerned that the 24p motion blur might be irritating to viewers, but it doesn't seem to be... Guess it was a good thing I didnt' shoot in 60i.

About the sped-up motion/speed, it was also a concern, but there was just so much info to include...

About the 'kung-fu' guy (or 'traditionalist,' as we called him), that shot may be a little insulting to some, though I have to admit, it is somewhat intentional...

I live in an area where self-delusion runs rampant, and where you have teachers/schools passing themselves off as being hardcore, legit, and so on, trying to teach submission fighting, etc.... And they've enver even trained, much less competed, in it!!! Liars and whores.

Here I am, trained a decade ago in this stuff, my instructors have over 6 Olympics and dozens of world titles between them... Everytime I've run a school, anyone who's even half serious ends up doing well in national-level competition, much less kicking the schiht out of everyone from their old school within a matter of months after training with me...

So I figured I'd put a little winking jab towards alot of those folks, along with the school's motto, "Now You Know," just so that they, we, and everyone else in the area knows what's what, and we all know that we know. If folks prefer to keep training at their old place, fine. Just be honest, knowing why they're doing it, and knowing they're not with the best.

Ego-based? Sure. True? Completely.


Anyhow, thanks for the feedback!


ps. might do a 1 minute version soon...
 
Grover said:
Thanks for the feedback...!

I was concerned that the 24p motion blur might be irritating to viewers, but it doesn't seem to be... Guess it was a good thing I didnt' shoot in 60i.

About the sped-up motion/speed, it was also a concern, but there was just so much info to include...

About the 'kung-fu' guy (or 'traditionalist,' as we called him), that shot may be a little insulting to some, though I have to admit, it is somewhat intentional...

I live in an area where self-delusion runs rampant, and where you have teachers/schools passing themselves off as being hardcore, legit, and so on, trying to teach submission fighting, etc.... And they've enver even trained, much less competed, in it!!! Liars and whores.

Here I am, trained a decade ago in this stuff, my instructors have over 6 Olympics and dozens of world titles between them... Everytime I've run a school, anyone who's even half serious ends up doing well in national-level competition, much less kicking the schiht out of everyone from their old school within a matter of months after training with me...

So I figured I'd put a little winking jab towards alot of those folks, along with the school's motto, "Now You Know," just so that they, we, and everyone else in the area knows what's what, and we all know that we know. If folks prefer to keep training at their old place, fine. Just be honest, knowing why they're doing it, and knowing they're not with the best.

Ego-based? Sure. True? Completely.


Anyhow, thanks for the feedback!


ps. might do a 1 minute version soon...
Click to expand...

What you want to ask yourself is what is your target market ?

When you started training did you select your school from a commercial you saw , word of mouth or the yellow pages ?

If in your area you have a lot of people pretty much pretending like they are legit there must be a lot people that fall for this.
I've been training in martial arts for as long as you have and once you reach our level you don't pick you school from a commercial. You know what you want and look for that.

If I didn't know anything about martial arts I wouldn't understand the signifigance of the "Kung Fu guy" nor do you have enough time in the commercial to explain it. The key to your commercial should be to get them to come in or call. Once that happens you got them in the door and they will be more receptive and you can explain in detail what makes you better than the rest. It also IMO sets a silly tone for the commercial when it's actually pretty serious
 
SilverWolf said:
What you want to ask yourself is what is your target market ?

When you started training did you select your school from a commercial you saw , word of mouth or the yellow pages ?

If in your area you have a lot of people pretty much pretending like they are legit there must be a lot people that fall for this.
I've been training in martial arts for as long as you have and once you reach our level you don't pick you school from a commercial. You know what you want and look for that.

If I didn't know anything about martial arts I wouldn't understand the signifigance of the "Kung Fu guy" nor do you have enough time in the commercial to explain it. The key to your commercial should be to get them to come in or call. Once that happens you got them in the door and they will be more receptive and you can explain in detail what makes you better than the rest. It also IMO sets a silly tone for the commercial when it's actually pretty serious
Click to expand...

I agree with Antar. The Kung fu guy doesn't get the message across to the uninitiated. I didn't find it offensive. It was kinda funny. But I agree that it doesn't do much for the tone.

Also, I think reworking the white box around the name and number might make it look a little better.

It was a good commercial though. Anyone interested in MMA and in your area will be impressed with your trainers and give it a try.
 
well if you happen to want to train in something that is similar to what people are FINALLY now starting to realize actually works, then you'll wanna see a commercial promoting reality-based training (ie, grappling, boxing, wrestling, etc)

I've been involved one way or another with submission grappling and MMA fighting since the late 90s and I'm glad now that the american public is finally now starting to catch on.... the ultimate fighter reality show probably has a lot to do with that

I think we are going to see a big shift in the way martial arts are happening in this country in the next few years.... all the kung fu/tae known doe type stuff that was made popular in the 80s through hollywood will slowly start to become obsolete.... due to the nature in which it is trained and practiced.... the robotic forms and katas, board breaking, elaborate weapon forms, etc do not really offer an effective solution to self defense the way that reality combat training does. We wrestle our opponents and submit them using techniques will they are resisting 100%, we throw on the gloves and the pads and kick, punch, knee, elbow against our opponents going almost full force, the sparring and training is much more realistic and physical... therefore it is simulating what would happen on the street more effectively than what your gonna get at the nearest "mc-dojo"

kung fu black belts, please do not be offended by these remarks.... just my honest opinion

good work on promoting grappling grover!
 
Well this conversation could go on all day but it's not the teqnique that is lacking in any of these martials arts because there are only so many ways you can throw a punch or perform a kick. It's how they train and practice the arts that make then effective or ineffective in real life situations.

In todays society the main weapons are guns so does that mean that your art is ineffective without gun training ? When you look at a lot of the martial arts you will notice a lot of similarities in core of the arts. Karate took a lot from the chinese arts.

Also saying kungfu is very broad and doesn't really do any style justice. The meaning Kung Fu is skill obtained from time and effort. There are so many styles of kung fu that it isn't right to lump them all together. Do you really think that all there is to "traditional" martial arts is board breaking and katas? Some people train in martial arts to win tournaments and competitions and other people don't.

One thing that i've found is that anybody that tells you his style is the best don't learn from them because they have a serious ego and is blind to the weaknesses of their art. I train in wing chun kung fu and can tell you first hand were the weaknesses are. Let's take boxing for example , there are boxers that can beat the crap out of kung fu practitioner why because of the level of intensity that they train. They can take hits a lot and the other style may not train to that intensity , but there is no kicking in boxing so if you put a boxer against a muay thai kickboxer that isn't something that he trained against and he might win or lose depending on the situation or who is better that day. In wing chun there is very little grappling and I know and understand this and training in some type of grappling is a must now because most fights end on the ground.

So to sum my long rant up the work better is subjective to what you want and your limitations, but you can't fight with a bullet in the brain so be carefull because this world is a crazy and unpredictable place.
 
yes...

yes...

To SilverWolf and Alex DePew

Yes, I agree with the 'target audience' points... I actually struggled with this, and fully intend on doing at least 1 if not 3 more :30 commercials, each explicitly to their own particular demographic... For example, kids class, maybe a 'recreational' suburbanite class, etc.

Each commercial should appeal to the desires and needs of that demographic (and air on target shows they would watch).


This commercial was geared largely towards people with some sort of interest and knowledge of mma and submission wrestling, which is why we're airing during the "Ultimate Fighter" on Spike, since I assume most who watch that should have some knowledge of it, even if just as 'fans.'

We want to build up a more 'serious' core, then maybe expand out to the more commercial/recreational practicioner. (which, due to age and pot-gut, is where I'm heading quickly!)


As for the 'white' around the text, yeah, maybe a little cheesy, just wasn't sure what else to do in the time I had for the deadline... (Actually, I'm still not sure how I'd improve on it!)
 
In regards to comments about the demise of traditional martial arts such as tae kwon do or kung fu for example, because of the rise of reality based styles...

It's not going to happen. Many people train in different tradition styles of martial arts because it's an "ART" and they're striving to master an "ART"...

If all you want is to learn how to fight, or protect yourself, go somewhere that teaches just that, how to fight and protect yourself.

SmithHouse
 
Smithhouse said:
In regards to comments about the demise of traditional martial arts such as tae kwon do or kung fu for example, because of the rise of reality based styles...

It's not going to happen. Many people train in different tradition styles of martial arts because it's an "ART" and they're striving to master an "ART"...

If all you want is to learn how to fight, or protect yourself, go somewhere that teaches just that, how to fight and protect yourself.

SmithHouse
Click to expand...

In a way I think that's exactly what mixed martial arts is. A way to fight and defend yourself
 
Grover said:
To SilverWolf and Alex DePew

Yes, I agree with the 'target audience' points... I actually struggled with this, and fully intend on doing at least 1 if not 3 more :30 commercials, each explicitly to their own particular demographic... For example, kids class, maybe a 'recreational' suburbanite class, etc.

Each commercial should appeal to the desires and needs of that demographic (and air on target shows they would watch).


This commercial was geared largely towards people with some sort of interest and knowledge of mma and submission wrestling, which is why we're airing during the "Ultimate Fighter" on Spike, since I assume most who watch that should have some knowledge of it, even if just as 'fans.'
Click to expand...

I see I didn't know the commercial was going to be aired during the Utlimate fighter. That changes it some. I think you could get away with it then because the people watching already have an interest otherwise they wouldn't be watching. The commercial you do for kids I would stress how fun it is and the one for recreation stress getting in shape and being fit.
 
no specific time slot...?

no specific time slot...?

On a related note, I just got word (from my business partner, who's dealing with the cable co.) that we can't specify the specific time slot that our commercial airs...

In other words, we wanted it to run when the fights run, (ie, towards the end of the show) OR, right at the beginning, at the first commercial after the opening title...

Do any of you know/have experience with airing commercials? I thought for sure I heard before that one should be able to specifically and exactly control which commercial time slot one's ad ran...?


www.PA-Grappling.com


let me know if any of you know!

thanks

Grover
 
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