You know, a few years ago I made a pact with myself that I would never pay more than 10 dollars for a movie ticket. I think that's just ludicrous. And recently, when certain theatres in Los Angeles started charging $10.50, I stayed away from those theatres. And now that pretty much every L.A. theatre is charging that, I only go to matinees. And pretty soon those will be too expensive too. And then I'm just not going to watch movies in the theatre anymore (unless something irresistable comes along). Do you think this mindset is reflective of the entire country? I know 10 dollars movies have only reached the major cities, but could it be that people just aren't going to pay that kind of money to see a movie? Everybody points to the commercials, the cell phones, the customers, etc. Maybe it's as simple as if you lower the prices, people would flock back to the theatres. Ya think?
Last edited: