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Regardless, you basically want to find the setting that resets timecode to 0 for each new clip recording, )
I never noticed this being a continous counter and that long of one.
Not exactly right. You wouldn't want the actual timecode value to start over again at 0:00 for every new clip, and I don't believe there is any camera that can do that. I think what you are referring to is the Duration Counter function that is found on many Sony cameras. The underlying timecode that is recorded with each clip increments normally, but the control track counter shown in the viewfinder resets to 0:00 at the head of each new clip. It is an excellent feature of Sony cameras and I use it all the time. However, if the X70 is anything like the Z90 and NX80, it does not have the Duration Counter feature. Chris has already given the best advice above for changing the numbers back to zero or any number you want.
Sounds like you may have had it set for User Bits in the past. In that case, the numbers wouldn't change unless you chose to change them manually. If the X70 is anything like the Z90 and NX80, you can only choose to show timecode (which is always going to increment whenever you're recording) or User Bits. No other choice for the display.