Recent content by Dante Yze

I think the biggest thing is making sure the name is easy to say, spell, and remember. A clever name is great, but if you have to explain it every time someone asks for your website, it probably isn't doing you any favors. I'd also think about where you want the business to be in five or ten...

Go abstract or evocative rather than descriptive, something that sounds like a studio or agency, doesn't box you in if your services expand, and gives you room to scale without rebranding. Main don'ts: avoid anything too clever that clients can't Google, and check that the domain and social...

I guess that in 2-year time with the development of AI the work market will change greatly. Hybrid schedules got desks playing hide-and-seek, half the time ghosted, half the time fought over like the last slice of pizza. UnSpot’s the chill fix, a desk-booking vibe that lets your squad lock in...