Cheapest way to get that White BG (eg Apple commercials)

jlara1123

Member
Hi,

Im shooting a Spec commercial on NO budget and am wondering the cheapest way to achieve that white BG look like the Apple commercials. I really only need waist up shots. Its a super simple shoot.

Any ideas? id love to avoid renting a photo studio.

Thanks
 
I would just get a small white seamless (roll of heavy white paper) from a photo supply store. A 5 foot roll is really cheap ..... like $30 or something and really long. then light it with what lights you cam get.
 
You could also make it whiter in post if you needed to in order to get that fluro white look.
 
Cheapest way and the most difficult would be to rotoscope your actors. Just light em up and roto them out.

I would recomend this. You can order it in white and then you will always have it. From Imagewest.tv

FeatherLitethumbnails.jpg
 
Hi,

Im shooting a Spec commercial on NO budget and am wondering the cheapest way to achieve that white BG look like the Apple commercials. I really only need waist up shots. Its a super simple shoot.

Any ideas? id love to avoid renting a photo studio.

Thanks


As long as you have your background (any) illuminated to the point that it loses detail as white, you're all good. You could use just about any background as long as you have the light level to have it go white with no detail. Of course, a grey to white is ideal.

Also, having the BG out of focus helps also especially if you hang pieces of some material and have seams. Maybe find some super cheap material that's marked down at a fabric store.

.
 
Hi,

Im shooting a Spec commercial on NO budget and am wondering the cheapest way to achieve that white BG look like the Apple commercials. I really only need waist up shots. Its a super simple shoot.

Any ideas? id love to avoid renting a photo studio.

Thanks

I want to say that the scene in "THX 1138"(1971), was shot in a big hanger or something to that effect...

There are several questions.

Are the people moving much?
Do you have a 'big' space'?

The biggest problem is getting the background evenly lit, and the talent lit, such that there are no shadows. To do so, requires that the talent be away from the background , and the angle of view of the lens such that you don't see the edges of whatever you have for the 'white', whether paper roll, series white sheets, whatever...

So, if the talent is moving, then again, bigger space than if they are essentially standing in the same location.
 
Green/Blue screen can be done increadibly cheap. Go t your local cloth dealer and look for some offcuts. Ive shot a screen screen promo with cloth for $25 with better results than a green ringlight costing over $1000. Just avoid putting any edges in the centre of the frame, pull taught as possible and light the shadows out. I also bought some shiny blue horrible material for next to nothing for a spec commerical that keyed through glass! Once shot key out and add your white background. Best of Luck.
J.P.
 
Not a bad idea, but then not everyone is adept at shooting greenscreen or pulling mattes.

A muslin drop cloth is a good option also:

http://www.lowes.com/lowes/lkn?action=productDetail&productId=126317-968-58809/12FF&lpage=none

.

This is the backdrop of choice around the Clark Family Studio... What's more, with the cans of 'returned' paint, usually costing 5-10 $US, one can paint unique patterns for different looks, etc. all costing under 50-100 bucks...

The one problem with bare muslin, is the fact that 'faces' for caucasians is somewhat close to the value of the muslin... and the muslin is 'biege' rather than 'white'... one can put a primer coat of 'white' on the muslin but then one needs to make sure it is really even... and your neighbors will be very much admiring your new pop art driveway... just say you're doing a fusion of Jackson Pollock and Andy Warhola...
 
Greenscreens most money to rent, so may be a bit hard on a NO budget shoot.

Why would anyone rent a greenscreen? They're so cheap on Ebay. We got one for about $40. Here's a whole set up for 149.99 click.

Here's the one we have: click.

-Nate
 
Last edited:
Back
Top